Sean “P. Diddy” Combs will be the voice of MTV’s AIDS Awareness Initiative on December 1st, World AIDS Day. Combs will host the half-hour documentary Staying Alive 3, which will also be broadcast on MTV’s international affiliates, ultimately airing in 139 countries.
“More than ever before, we need to focus on what unites us, not divides us,” Combs said. “HIV and AIDS touches everyone, it kills without conscience, rich or poor, black or white, young or old. I hope the stories featured in MTV’s Staying Alive 3 help people understand the importance of tolerance and the struggle and courage of millions of people who face the fight against HIV/AIDS everyday.”
Throughout the day, MTV and MTV International will air special public service announcements, documentaries and an auction benefiting LifeBeat, the music industry’s AIDS charity. Following Staying Alive 3, Destiny’s Child, Bono, Fred Durst, Travis, Blink-182 and others will take part in Staying Alive: Music to Live For a ninety-minute show where artists sound off on issues involving AIDS and HIV.