Turnout was thin Saturday for the second day of an event organizers promoted as a hybrid of music festivals and extreme sports. The Beyond 2002 Super Festival offered five stages of hip-hop and rock music, as well as motorcyclists, snowboarders and skiers.
Organizers Todd Ross, 24, and Justin Moss, 23, said they tried to include the most popular elements of youth culture in one event. But by late Saturday afternoon, the second day of festival, only about 2,000 people were attending the event they had hoped would draw at least 20,000.
“It’s not quite what we would have expected,” Moss said.
The organizers said about 5,000 people turned out for the first day of the festival on Friday.
Moss said a private investor who provided the bulk of the more than $4 million needed to put on the festival stood to lose it all if the crowds didn’t pick up.
Danny Ramirez, 17, of Miami, said he was not impressed by most of the musical lineup or the extreme sports events.
“It would be better if there were more people here,” he said.
Moss said that in addition to promoting the event with flyers, the festival was widely promoted on radio, television and the Internet.
Stone Temple Pilots, Third Eye Blind, Slick Rick, Doug E. Fresh, The Offspring, Ludacris, and Africa Bambaataa were on Saturday’s bill. Ice-T, Snoop Dogg, Outkast and Fatboy Slim were scheduled to appear Sunday.
